Board and Staff

Michelle La Sala is the Race Director of both the Monterey Bay Half Marathon and the Big Sur International Marathon. She began her career in the running industry in 2005 as the Volunteer Coordinator for the Los Angeles Marathon and now celebrates two decades of experience in mass participation events. Over the years, Michelle has played key roles in major marathons across the country, navigating everything from large-scale event logistics to crisis management and communications.

In recognition of her leadership and contributions to the industry, Michelle received the 2024 Women’s Leadership Award from Running USA and was named the 2024 Emerging Industry Leader by the National Center for Spectator Sports Safety and Security.  Michelle is a lifelong runner, having competed at the Division I level in college, has completed 35 marathons and is a world marathon majors six star finisher.

Michelle also serves as President of Blistering Pace Race Management, a company that has partnered with the Big Sur Marathon Foundation since 2016. Under her leadership, a dedicated year-round staff of eight oversees a wide range of responsibilities including registration, marketing and communications, sponsorship, and event operations. Together, the Blistering Pace team brings a wealth of experience to every event they support—delivering unforgettable race-day experiences for all participants.

Becky Jones has been part of the Big Sur Marathon community for over 20 years, starting as a runner before becoming a dedicated volunteer along the iconic Highway 1 course. She quickly took on leadership roles, managing the Walk event and eventually joining the Big Sur Marathon Foundation Board of Directors.

Becky works closely with her invaluable team of volunteers to ensure every finisher receives their medallion at the Big Sur International Marathon and oversees smooth 3K registration at the Monterey Bay Half Marathon.

When she’s not on the course or behind the registration desk, Becky runs a successful local real estate brokerage, bringing the same dedication and passion to her business as she does to the running community.

David Rosenberg is a globally recognized leader in the attractions and hospitality industry, currently guiding SSA’s international growth and strategy efforts across 90+ attractions. He oversees SSA Ventures and leads the organization’s commitment to enhancing guest experiences and advancing conservation initiatives worldwide.

Prior to joining SSA, David served as Vice President of Guest Experience at the Monterey Bay Aquarium, where he was responsible for shaping all facets of the visitor journey. His career began at Walt Disney World in resort and casting operations, followed by executive leadership roles with Hyatt Hotels Corporation before he joined the Aquarium’s senior team in 2007.

David is a past Chairman of the Global Board of Directors for the International Association of Amusement Parks and Attractions (IAAPA), where he was honored with the Outstanding Service Award for his contributions to the global attractions industry. He has also served as Chair of the Aquarium Affairs Committee for the Association of Zoos and Aquariums and as an accreditation inspector. A frequent keynote speaker and mentor, David collaborates with students and academic leaders at the University of Arizona and California State University Monterey Bay, where he chairs the Hospitality Academic Advisory Committee.

David is honored to serve on the Board of Directors of the Big Sur Marathon Foundation, where his passion for world-class guest experiences and community connection aligns perfectly with the Foundation’s mission.

Dino Pick is is a member of the Executive Board as Immediate Past Chair of the Big Sur Marathon Foundation, bringing decades of leadership experience in both military and public service. A retired U.S. Army officer, he specialized in military intelligence and Middle East foreign affairs, serving in key advisory and operational roles.

Beyond his military career, Dino has dedicated himself to public service, holding municipal leadership roles in Monterey and Del Rey Oaks and currently serving as an elected official on the Monterey Peninsula Airport Board. A lifelong learner and linguist, he is a graduate of the Defense Language Institute Foreign Language Center and speaks multiple languages, including Arabic and Farsi.

When he’s not supporting the running community, Dino enjoys sailing and exploring the outdoors, embracing the natural beauty of the Central Coast.

Doug Oldfield, Vice Chair, has served as legal counsel for the Big Sur Marathon Foundation’s Board of Directors since 2019 and is a member of the Executive, Finance, and Development and Allocations Committees. A dedicated runner, he has completed the Big Sur Marathon twice, along with countless 5Ks, 10Ks, and half marathons—building on his background as a high school distance runner and NCAA steeplechase competitor.

Doug has played a significant role in race organization and community events. Beginning in 2010, he was a founding board member and start director for the Run in the Name of Love Run/Walk event in Carmel, a charitable fundraiser sponsored by the Big Sur Marathon Foundation until its closure due to COVID-19. He also founded and co-directed the Run in the Forest 5K/10K, sponsored by Stevenson School in Pebble Beach, which is now in its 29th year.

Beyond his contributions to the running community, Doug has served in leadership roles for various nonprofit organizations. As President, Chair, and Executive Committee member of the Carmel Mission Foundation, he helped raise over $14 million to restore and preserve the historic Carmel Mission. He has also served as a director for multiple boards and foundations over the years.

A practicing attorney for over 40 years, Doug has also acted as a mediator and arbitrator for more than 30 years. Before law school, he was the Executive Director of the College Legal Clinic, Inc., a nonprofit that continues to operate today. Under his leadership, the clinic expanded to serve six colleges and universities, with three offices, 60 student interns, and 150 attorneys.

Doug and his wife, Fana, are lay ministers at the Carmelite Monastery in Carmel. They have two daughters and a grandson.

Hank Armstrong has been involved with the Big Sur International Marathon since 1986, when his wife, Julie, enlisted him to drive the Monterey Bay Aquarium’s collecting truck as the press truck for the inaugural race—a role he held for nearly 30 years. His dedication to the event led him to the Big Sur Marathon Foundation’s governance board at its inception in 2015, where he has since served as secretary and vice chair on the executive committee.

Hank currently chairs the Community Fitness Committee, helping to inspire the next generation of runners, and is a past chair of the Board Development Committee.

He retired as Vice President of Communications from the Monterey Bay Aquarium after a 34-year career that began before the Aquarium even opened.

Hugo Ferlito has been a dedicated member of the Big Sur Marathon Foundation Board of Directors for decades and is the longest-serving member of the board. A retired dentist and lifelong athlete, he was also one of the “Grizzled Vets”– a select group of runners who have completed every Big Sur International Marathon since its inception in 1985 – for 33 years.

Hugo’s passion for running began after graduating from dental school in 1970, inspired by Frank Shorter’s 1972 Olympic gold medal victory. Since then, he has completed over 100 marathons, including the Boston Marathon, and has taken on even greater challenges, competing in three Ironman triathlons. He remains committed to an active lifestyle, balancing daily running, swimming, and strength training to maintain his fitness.

When he’s not training or racing, Hugo and his wife, Karen, enjoy traveling the world for races, with past destinations including Barcelona and Havana. He believes in staying active at any age and encourages others to “get to the starting line of whatever you are trying to do.”

Hugo lives in Carmel, CA, and continues to be an integral part of the Big Sur Marathon Foundation, bringing his experience and enthusiasm to the organization year after year.

John Hiestand is a seasoned finance executive with extensive experience leading high-growth organizations across the fintech, insurance, and capital markets sectors. His career spans strategic roles in accounting, operations, governance, and financial planning, including work with both public and private companies preparing for IPOs and navigating complex regulatory landscapes. A CPA and CFA, John is known for his collaborative leadership style, sharp analytical mind, and steady ethical compass.

Since joining the Board of Directors of the Big Sur Marathon Foundation in 2025, John has brought his financial expertise and commitment to organizational integrity to support the Foundation’s long-term sustainability and growth. A firm believer in the power of sport to unite and inspire, he’s proud to contribute to an organization that celebrates community, endurance, and the beauty of the California coast.

Mimi Hahn’s 35 year career at the Monterey Bay Aquarium saw her rise from the public relations secretary to chief marketing officer. In her 17 years in public relations she managed the broadcast media for the world-renowned aquarium working with national and international film and television crews. She also served on the communications and marketing committees for the US Travel Association and Association of Zoos and Aquariums.

She went on to lead a 33-person marketing team that included the marketing, advertising, sales and events, strategic engagement, PR and community relations departments. She managed the Aquarium’s predictive market research and was responsible for brand management and setting admission pricing and attendance projections. She managed highly successful, award-winning marketing campaigns – some of which garnered national media coverage including the New York Times for their innovation.

She’s been a lifelong volunteer – something instilled in her by her parents. When she first moved to Monterey, she was a member of the Junior League of Monterey County. Her local board service has included the Monterey County Convention and Visitor’s Bureau (now See Monterey) and the Monterey Jazz Festival. She currently serves as chair of the Big Sur Marathon Foundation Board (she’s completed the Big Sur International Marathon and Boston Marathons six times each and Boston-to-Big Sur four times) and vice chair of the Montage Health Board.

Mimi is a fifth generation Californian and grew up in Pasadena. She earned a BA in communication from Stanford. She lives in Salinas with her husband Larry. When she’s not volunteering, she juggles too many hobbies including gardening, birding, hiking, running, disc golf, pickleball, watercolor, cooking and baking. 

Sharen Carey has dedicated her career to healthcare and community service, spending decades ensuring access to medical care in Big Sur. A physician assistant and longtime Executive Director of the Big Sur Health Center, Sharen led the organization until her retirement in January 2025, leaving a lasting impact on the region she has called home since 1984.

Her path to healthcare began in medical research, working at the Salk Institute in San Diego before continuing her studies as a Medical Technologist at Children’s Hospital San Francisco. She later spent a year at the German Cancer Research Institute in Heidelberg before returning to the U.S. to work at UC San Diego. Eventually, she pursued her physician assistant degree at USC’s Medical School, setting the stage for her life’s work in patient care.

Sharen’s connection to the Big Sur Marathon Foundation started as a participant—she’s tackled everything from the 5K to the 21-miler—but in 2019, she joined the Board of Directors, where she now plays an integral role. She serves on the Board Development, Development and Allocations, Personnel, and Volunteer Recognition Committees. Alongside her husband, Hal Latta, she proudly oversees the 21-miler, ensuring a smooth and memorable experience for participants.

Though she modestly claims she’s not much of a runner, her commitment to the Big Sur running community says otherwise.